Bridgepoint Media Group - Strategic Storytelling, Winning Outcomes

Our Services

What We Do

Your Team

Our Work

Bridgepoint Media combines deep industry expertise with compelling narratives to elevate your brand and help you achieve your organizational goals. Our seasoned team specializes in healthcare, education, community, culture, and AI in the association and nonprofit space. Let’s connect to amplify your mission-driven organization’s impact and extend its reach.

Make Waves That Matter

<h3>Expertise Across Diverse Sectors</h3>Bridgepoint Media Group stands as a seasoned collective of strategic thinkers and storytellers dedicated to securing favorable outcomes for clients. Our team leverages extensive expertise spanning AI and technology, healthcare, government, education, and cultural sectors. This broad knowledge base enables us to craft compelling narratives that resonate deeply within each domain, ensuring that every message is both relevant and impactful.<h3>Comprehensive Services Tailored to Your Needs</h3>At Bridgepoint Media Group, we offer a suite of services designed to build and elevate brands. From narrative development to strategic communication planning, our approach is customized to align with each organization's unique goals. We harness the power of storytelling to connect with diverse audiences, helping clients clarify their vision and amplify their voice in competitive markets.<h3>Distinctive Approach with Clarity and Purpose</h3>What sets Bridgepoint Media Group apart is our commitment to clarity and purpose in all we do. We believe that successful communication is rooted in understanding our clients’ missions and the landscapes they operate within. By combining strategic insight with creative storytelling, we help organizations not only meet their objectives but also build lasting relationships with their stakeholders. Our dedication to excellence ensures that every project we undertake delivers measurable impact and meaningful engagement.

Brainwalking Idea Generation Workshop by FORTYTWO October 2019

Bridgepoint Media Group: Crafting Strategic Narratives with Purpose

Produce impactful videos that tell your brand’s story with clarity and emotional resonance, driving engagement and loyalty.

Narrative Video Production

Leverage advanced AI analytics to uncover deep market trends and consumer behaviors, empowering smarter decision-making.

AI-Driven Insights

Strategy that speaks: from research to positioning, we build brands and communications that move markets.

Strategy

Campaigns that connect: from websites to social, we design integrated experiences that engage audiences, optimize performance, and drive measurable impact.

Digital Marketing & Communications

Stories that resonate: through video, audio, and immersive content, we craft narratives that captivate, inform, and inspire action. (We're also proud to have produced Emmy-winning stories that resonate!)

Storytelling

Partnerships that amplify: we connect brands with allies, influencers, and affiliates to extend reach, build trust, and spark collaboration.

Strategic Partnerships

Our Solutions

List of Services

Shelley Caplan has over 30 years of experience as a strategic communications expert specializing in national health campaigns and initiatives. She has developed and led award-winning integrated awareness, education, and behavior change campaigns on various public health topics for NIH institutes, the CDC, and other agencies within the Department of Health and Human Services.Earlier in her career, she drove the entertainment education initiative of the Campaign for Tobacco-Free Kids (led&nbsp;at the time&nbsp;by social impact marketing pioneer Bill Novelli) during its formative public-affairs campaigns, including <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.tobaccofreekids.org/press-releases/id_0033">nationally recognized work advancing youth tobacco prevention</a>.&nbsp;Shelley most recently led an initiative to identify foods integral to 20+ cultural cuisines for inclusion in the Recipes section of <a target="_blank" rel="noopener noreferrer nofollow" href="http://MyPlate.gov">MyPlate.gov</a>, the USDA’s digital resources based on the Dietary Guidelines for Americans.

Shelley Caplan, Partner

Strategic Communications &amp; Partnerships

What's the problem you're trying to solve? Bryan Daniels has been posing those provocative questions to major brands for thirty years. The results? He's well-versed at rethinking an organization's offerings through brand strategy to ensure resilience and endurance in the marketplace.Adept at understanding the Why behind adopting technologies and trends, he recently helped the National institutes of Health package and disseminate their <a target="_blank" rel="noopener noreferrer nofollow" href="https://datascience.nih.gov/sites/g/files/mnhszr336/files/2025-05/NIH%20Strategic%20Plan%20for%20Data%20Science%202025-2030.pdf?utm_id=spdsv2">NIH Strategic Plan for Data Science (2025 – 2030)</a>. Likewise, he oversaw the design and release of an award-winning digital report for the Veterans Administration's National Artificial Intelligence Institute.

Bryan Daniels, Partner

Brand Strategy, Creative &amp; Media

Abigail is an award-winning communications and marketing strategist with 20 years of experience helping startups, federal agencies, Fortune 500 companies, and mission-driven organizations uncover their story, reach the right audiences, and drive measurable impact. Her work spans health care, consumer, and government sectors, with deep expertise in pharmaceutical, biotech, medical device, digital health, and public health campaigns. She has partnered with CMS, FDA, and CDC, led national initiatives such as Million Hearts®, and supported advocacy that helped secure a $300M Congressional renewal for the Special Diabetes Program. Abigail has also shaped campaigns for brands including Starbucks and the U.S. Navy SEALs, with work recognized by a Manny Award for Best Corporate Branding. Data-driven and AI-informed, Abigail specializes in turning complex issues into clear, compelling narratives across digital, social, media, and stakeholder channels. She chairs&nbsp;the Marketing and Communications Committee for the Board of Trustees of the Northeast College of Health Sciences and is a founding board member of the Social Marketing Association of North America.

Abigail Carag, Consultant

Integrated Marketing &amp; Communications

Patty Housman is a seasoned communications strategist, writer, and editor with more than 20 years of experience leading high-impact storytelling, marketing, and engagement efforts for mission-driven organizations. She brings deep expertise in strategic communications, digital content, fundraising writing, and audience engagement across the education, nonprofit, government, and cultural sectors. As Assistant Director of Communications at American University’s College of Arts and Sciences, Patty shapes narratives that inspire action—whether it’s making a gift, attending an event, or connecting with a cause. She leads communications strategy and content development across platforms, supports major campaigns like AU’s $500 million “Change Can’t Wait” initiative, and works closely with senior leadership, advancement officers, and faculty across departments and centers. Her efforts have significantly increased audience engagement, including a 131% boost in social performance in 2024 alone.

Patty Housman, Consultant

Storytelling

Valerie LoCascio is a strategic communications and marketing executive, specializing in AI, technology, and healthcare. She has a strong track record of developing and executing communications strategies that elevate brand visibility and deliver impactful messaging across events, media, and digital platforms.Her extensive experience spans working with C-suite executives, venture capital firms, and major media companies, including Northpond Ventures, B2B leader LivePerson, and the U.S. State Department. She has also led partnerships with top academic and corporate institutions such as MIT, Harvard, SiriusXM, and the University of Pennsylvania.Valerie is also an Emmy-nominated documentary filmmaker. She was nominated for&nbsp;The Weight of Gold&nbsp;with Michael Phelps and produced National Geographic’s&nbsp;The Dalai Lama: Peace and Prosperity with Richard Gere, which was selected for the Tribeca Film Festival.

Valerie LoCascio, Consultant

Digital Marketing and Communications

SomaLogic needed brand clarity during a defining moment of biotech growth. The rebrand unified teams, sharpened positioning and communications, and delivered a refreshed visual system—color, type, icons, imagery—anchored by guidelines for consistency across channels.

Emmy-nominated HBO documentary “The Weight of Gold,” featuring Michael Phelps and exploring mental health in elite athletes.

“AI: Collaboration” for the VA National Artificial Intelligence Institute, showcasing innovation through creative storytelling.

40th anniversary of the Runaway and Homeless Youth Act, highlighted by Cyndi Lauper as the campaign’s spokesperson.

Video shorts launch for "She Plays, We Win" campaign — a national Instagram-first initiative celebrating young girls in sports.

Diverse, authentic recipes added to MyPlate.gov’s MyKitchen online collection to reflect more Americans today.

Produced National Geographic’s "The Dalai Lama: Peace and Prosperity" with Richard Gere, selected for the Tribeca Film Festival.

“Discover the Next” digital toolkit for colleges and universities to share resources and amplify institutional success stories.

“Sara Bellum,” the first Federal blog aimed at teens (for the National Institute on Drug Abuse).

Council for Advancement and Support of Education (CASE) Digital Media Kit promoting sponsorship/partnership opportunities to advertisers for a higher education association.

NIDA “d’cisions” webisodes, spun off from TV PSAs, expanded digital reach and engagement with teen audiences.

Campaign for Tobacco-Free Kids initiatives that contributed to reducing youth smoking and advancing the next generation of tobacco prevention strategies.

Johnson & Johnson Innovation needed to turn its DEI commitment into a platform for action. This work helped launch and amplify that effort through message development, strategic partnerships, events, web, video, and media outreach to advance a more equitable innovation ecosystem.

Event marketing and launch for Pantone Plus, promoting the brand through the “Expand Your Palette” theme.

CDC downloadable posters for clinic staff to co-brand and encourage gay and bisexual men to get hepatitis A and B vaccines.

Starbucks needed to extend its brand beyond the café and into community life. This work brought the brand to high-traffic regional events through experiential marketing, strategic partnerships, trained field teams, and on-the-ground activations that sparked trial, engagement, and sales growth.

Brand positioning and narrative for a private K–12 school offering compassionate care for children with complex challenges.

NIH Strategic Plan for Data Science, using visual storytelling to guide users through the plan’s five key goals.

Culturally integrated public service campaign for the National Diabetes Education Program featuring NBA star Jerry Stackhouse.

“MyDS,” a free app from the Office of Dietary Supplements, offers a convenient mobile record of a patient’s supplements.

Our Award-Winning Work

Emotional young woman vlogger is talking and gesturing recording video with professional camera for internet blog. Girl is wearing casual clothing and sitting on bedroom floor at home.

A woman sitting on a couch, reading a storytelling workbook and journaling her stories.

A smiling man sitting on a couch reading a book.

Beautiful young woman vlogger is talking and gesturing recording video with professional camera for internet blog. Girl is wearing casual clothing and sitting on the floor at home.

Popular female blogger is recording video about make-up and beauty sitting on floor at home and using camera on tripod. Girl is showing professional cosmetics kit and using brush.

A stack of business books, marketing books, and a storytelling book. 

Rain Bennett holding three of his storytelling books. 

C-3PO serving up a stack of storytelling books with the Millennium Falcon flying in the background. 

Successful young woman vlogger is recording video for online blog talking and gesturing showing thumbs-up and waving hand. Blogging, modern young and success concept.

Rain Bennett holding "A Storytelling Workbook for Beginners."

A trio of storytelling workbook on a coffee table with couch in the background.

Storytelling books on a bookshelf with a plant and globe. 

Man sitting on a couch, holding up a storytelling book.

Happy young man and woman are using laptop in studio watching photos after photoshoot talking discussing pictures. People and communication concept.

Contact Us

Utilize data-driven storytelling and analytics to measure narrative impact and refine communication strategies.

Narrative Analytics & Insights

Craft compelling messages tailored to healthcare providers, patients, and stakeholders to foster trust and engagement.

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Healthcare Communications

<ul><li>Content Strategy &amp; Development</li><li>Thought Leadership &amp; Speechwriting</li><li>Crisis Communications</li><li>Media Relations</li></ul>

<ul><li>Market Research</li><li>Strategy</li><li>Audience Identification and Segmentation</li><li>Journey Mapping</li><li>Social Media Strategy &amp; Content</li><li>Paid and Earned Media</li><li>SEO and SEM</li><li>Email Marketing &amp; Automation</li><li>Analytics &amp; Performance Optimization (KPIs)</li></ul>

<ul><li>Content Creation</li><li>Blog Writing/Posting</li><li>Podcast Production</li><li>Streaming Ad Campaigns</li><li>Short-form Informational Video</li><li>Long-Form Documentary</li></ul>

All pictures edited with my presets that you can find on my website in BIO

<ul><li>Bullets to come from Shelley</li><li>Bullets to come from Shelley</li><li>Bullets to come from Shelley</li><li>Bullets to come from Shelley</li><li>Bullets to come from Shelley</li><li>Bullets to come from Shelley</li></ul>

From the tall grass a watchful lion studies a passing herd of elephants in the open plains of the savannah.

Bridgepoint Media Group ~ A Women-Owned Business