Imperial Mandate - Empower Your Research Journey

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Empower Your Research Journey

Evaluating competitor strengths and weaknesses to identify opportunities.

Competitor Analysis

Gathering feedback from target consumers to understand preferences.

Consumer Surveys

Predicting future market trends based on current data and patterns.

Trend Forecasting

In-depth analysis of market trends and competitor strategies.

Data reporting dashboard on a laptop screen. 

Market Research

Interpreting large datasets to derive valuable insights for decision-making.

Data Analysis

Conducting group discussions to explore consumer perceptions and attitudes.

Focus Group Studies

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Competitive Analysis identifies and evaluates the business strategies of your competitors, resulting in the analysis of strengths, weaknesses, opportunities and threats (SWOT) for your product relative to the competitors’ in a business ecosystem. Further analysis may provide an insight to your product strategy.

The analysis is often conducted in the early stages of product development. As the dynamics of products in the ecosystem change rapidly, many companies have embraced agile competitive analysis as a part of their product strategy.


If you feel the desire to write a book, what would it be about?

Design thinking is a human-centered approach to innovation that draws from the designer's toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success. Design thinking has a human-centered core. It encourages organizations to focus on the people they're creating for, which leads to better products, services, and internal processes.

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User Journey Map is also known as Customer Journey Map is a a visualization of the process that a person goes through in order to accomplish a goal visualization of a user/ customer using your product or service. In its basic form, journey mapping starts by compiling a series of user actions into a timeline. Next, the timeline is fleshed out with user thoughts and emotions in order to create a narrative. This narrative is condensed and polished, ultimately leading to a visualization.

Where is the love sung by The Black Eye Peas recreated in a tunnel underpass.

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