Rebeca Perren, PhD
Connecting Ideas, Inspiring Change 🌱
Welcome! I’m a Professor of Marketing and Department Chair at California State University San Marcos. My passion lies in blending academic insight with real-world impact, nurturing an inclusive and inspiring space where students and ideas thrive. Here, you’ll find insights into my research, teaching, and commitment to service—all driven by a commitment to using marketing as a force for positive change.
About Me
I'm a professor, researcher, and lifelong learner with a deep-seated passion for marketing and education. As a Latina scholar, my career journey has been shaped by a commitment to inclusivity, innovation, and service. From founding a student-run digital marketing agency to publishing in top-tier journals, my work is driven by a belief in the transformative power of knowledge.
My mission is simple: to empower students, spark a passion for lifelong learning, and make a positive impact on the world through the lens of marketing. I specialize in areas like digital marketing, consumer behavior, and diversity in academia, with a focus on using marketing as a catalyst for societal good. Let’s explore how marketing can shape a better future!
Research
Exploring the Intersection of Technology, Consumer Behavior & Ethical Marketing 🌎
My research investigates how technology, social interactions, and ethics shape consumer behavior and marketing. I am committed to using marketing insights for societal good, focusing on digital dependency, collaborative consumption, and educational innovation. My work bridges academic theory with real-world applications, benefiting businesses, educators, and society alike.
Featured Research Areas:
Technology & Consumer Vulnerability: How digital reliance affects trust, perception, and susceptibility to deception.
Innovations in Marketing Education: Developing inclusive, experiential learning practices to engage socially responsible marketers.
Collaborative Consumption & Ethical Marketing: Exploring the ethics of shared economy models and their impact on consumer identity.
Teaching
Teaching with Purpose, Inspiring a Lifelong Love of Learning đź“š
As a professor, I prioritize a student-centered approach that goes beyond traditional lectures. My teaching philosophy focuses on experiential learning, inclusivity, and real-world application. From immersive projects to tech-driven activities, my goal is to equip students with the tools they need to succeed and make a meaningful impact.
In my courses, students engage with case studies, real clients, and hands-on activities to prepare for dynamic careers in marketing. I believe that learning should be an interactive, transformative experience—one that sparks curiosity and inspires personal growth.
Courses I Teach:
Marketing Analytics
Foundations of Marketing
Global Marketing & Cultural Insights
Service
Service through Community & Leadership 🤝
Service and leadership are central to my academic journey. As a professor and department chair, I am dedicated to fostering a supportive and inclusive community at CSUSM and beyond. Through pioneering initiatives, mentorship, and strategic roles, I strive to champion diversity and drive meaningful change.
I launched the first marketing internship program in our college, offering students hands-on industry experience and professional growth. My service extends to impactful boards, including the American Marketing Association Foundation and PAC-15, where I work to diversify academia and business. From advising student organizations to chairing university committees, I aim to empower others and cultivate a vibrant, inclusive environment."
Highlights:
Department Chair, Marketing
Launch first Internship Program in the College
Board Member, AMA Foundation
Inaugural Member, PAC-15 (Faculty Advisory Council for The PhD Project)
Chaired Student Affairs Committee
Gallery
Empowering Minds ✨ Igniting Marketing Brilliance!
đź“š My mission is to spark a lifelong passion for learning and drive impactful change in marketing.