Vreeman.com - Freelance Growth & Technical Marketing

Unlock the power of data-driven marketing strategies for your business.

Freelance Growth & Technical Marketing

Get expert technical marketing services including CRO (Conversion Rate Optimization), SEO (Search Engine Optimization), and Web Analytics to improve your online presence and drive growth.

If you feel the desire to write a book, what would it be about?

Technical Marketing Services

Set up and optimize Google Analytics 4 for in-depth tracking and analysis of user behavior, website performance, and conversion metrics.

Google Analytics 4 Implementations

Implement and configure Google Tag Manager on your website to easily manage and deploy tags, tracking codes, and analytics tools.

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Google Tag Manager Implementations

Optimize your website for conversions, user experience, and search engine rankings to drive more traffic and increase sales.

Blog Branding and Optimisation at its best

Website Optimization

Integrate Consent Management Platforms (CMPs) and advertising platforms into your website to ensure compliance with privacy regulations and effectively monetize your online presence.

CMP and Advertising Platforms Implementations

Develop a customized online marketing strategy tailored to your business goals and target audience to maximize your digital marketing efforts.

Online Marketing Strategy Development

Our Services

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These photographs capture the breathtaking beauty and wonder of our natural world. Each image serves as a reminder of the preciousness of our planet and the urgent need to protect it for future generations. As we celebrate Earth Day 2023, let us take a moment to reflect on the power of photography to inspire action and drive positive change for our environment. May these images serve as a call to action, reminding us of our responsibility to protect the natural world that sustains us all.

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I make weekly coding tutorial videos on YouTube - check it out! https://www.youtube.com/lukepeters

Unlock your business's growth potential with Vreeman.com!

Let's take your online presence to the next level!

Simon Vreeman's expertise in SEO and CRO has greatly improved our website's performance. He is highly knowledgeable and a pleasure to work with. I highly recommend his services.

Working with Simon Vreeman has been a game-changer for our online marketing strategy. His insights and expertise have helped us reach our target audience effectively and improve our ROI. I highly recommend him to anyone looking to grow their business online.

Simon Vreeman's technical SEO knowledge is exceptional. He conducted a thorough website audit and implemented strategies that significantly improved our search engine rankings. I'm impressed with his professionalism and results-driven approach.

I have been working with Simon Vreeman for several years now and he has consistently delivered outstanding results. His expertise in web analytics has helped us make data-informed decisions and optimize our online marketing efforts. I highly recommend his services.

I hired Simon Vreeman to optimize my website for conversions and the results were outstanding. His attention to detail and data-driven approach made a significant impact on my business. I couldn't be happier with his work.

Simon Vreeman's domain migration services were seamless and efficient. He ensured a smooth transition without any negative impact on our website's performance. I'm grateful for his expertise and professionalism throughout the process.

Reviews

Contact Us

Business Name: Freelance Growth and Technical Marketing Consultant

Key Services Provided:
- Optimization of websites for conversions, users, and search engines
- Technical marketing services including CRO, SEO, and Web Analytics
- Online marketing strategy development
- Google Tag Manager (Server-side) implementations
- Google Analytics 4 implementations
- CMP and advertising platforms implementations
- Domain migrations
- Technical SEO
- CRO and Cookie and Privacy website audits

Business Hours: Not provided

Business Location: Not provided

Customer Reviews:
- "I have worked with multiple clients including TreeHouse, Investment Officer, Moneybird, The Social Hub, TEDxAmsterdam, VST Fire Solutions, and others." - Author: Freelance Growth and Technical Marketing Consultant
- "Before I started my freelance business I was a Growth Marketing Manager at VanMoof for 3 years. I optimized the websites based on insights and data for the user and VanMoof. To achieve the company’s ultimate goal of getting the next billion on bikes." - Author: Freelance Growth and Technical Marketing Consultant
- "Previously I worked as a Senior CRO Analyst at Fietsenwinkel.nl, Conversion Specialist and Web Analyst at The Next Web (TNW), Online Marketeer at Van der Valk Exclusief, and I was an Online Business Developer at Budeco." - Author: Freelance Growth and Technical Marketing Consultant

Author Details: Freelance Growth and Technical Marketing Consultant

I am a Freelance Growth and Technical Marketing Consultant helping brands turn brand awareness into incremental profit, by optimizing their websites based on insights and data for conversions, users, and search engines. My main focus is Technical Marketing, on the intersection of CRO, SEO, and Web Analytics.
To make this less abstract. Together with you, I want to make your website better. Here are a few concrete examples of things I enjoy working on. I help businesses with their online marketing strategy, Google Tag Manager (Server-side) implementations, Google Analytics 4 implementations, CMP and advertising platforms implementations, domain migrations, technical SEO, CRO, and Cookie and Privacy website audits.
I have worked with multiple clients including TreeHouse (Huurwoningen.nl & Pararius.nl), Investment Officer, Moneybird, The Social Hub formerly The Student Hotel, TEDxAmsterdam, VST Fire Solutions, and others.
Before I started my freelance business I was a Growth Marketing Manager at VanMoof for 3 years. I optimized the websites based on insights and data for the user and VanMoof. To achieve the company’s ultimate goal of getting the next billion on bikes.
Previously I worked as a Senior CRO Analyst at Fietsenwinkel.nl, Conversion Specialist and Web Analyst at The Next Web (TNW), Online Marketeer (focus on CRO & SEO) at Van der Valk Exclusief, and I was an Online Business Developer at Budeco.
In 2017 I graduated cum laude[1] with the Master of Online Persuasion by Online Dialogue. In this course, I learned how the consumer's brain works, how rational and irrational we humans are, and how to influence the decisions and experiences of a consumer's brain. In an ethical manner of course.
Tools
- OpenAI Chat GPT's for Marketing and Stoicism
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Marketing Insights Guru - Expert on Google's marketing papers, providing actionable insights. It contains the UX playbooks, Google Search Quality Guidelines, and papers about the Messy Middle that Google published.
Stoic Sage - A stoic philosopher teacher, guiding with wisdom from Stoicism. It has knowledge from Marcus Aurelius, Epictetus, Seneca, Ryan Holiday, Pierre Hadot and James Stockdale.
- Two Google Analytics tools
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To quickly add UTM tags to an URL, I've created a Google Analytics 4 UTM Campaign URL Builder. By filling in the UTM Medium, UTM Source and UTM Campaign you automatically get the URL with the tags appended. Besides that, you can check the URL with multiple tools, such as Google Pagespeed Insights or Google Structured Data Testing Tool.
The Google Analytics Measurement Protocol Hit Builder is a Proof of Concept to show how easy it is to send hits to a Google Analytics property. This can really help you figure out how to send transactions for your back-end e-commerce systems to Google Analytics without relying on client-side JavaScript.
- Create a hypothesis for an experiment
- With this little tool, it is even easier to create a good and solid hypothesis for your next experiment. Which can help in creating better experiments, easier analysis and having better learnings. It is based on the Hypothesis Kit by Craig Sullivan.
More tools.
- A/B/n and MVT Testing with Google Tag Manager and Google Analytics
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The costs of using an A/B testing tool, such as Google Optimize 360, Optimizely or VWO, were rising without providing extra value. That is why I started developing this script at Valk Exclusief with Online Dialogue. At TNW I continued optimizing the script with Martijn Scheijbeler to make even leaner and more flexible.
In this article, I explain how and why I used it at TNW: A/B Testing with Google Tag Manager.
- A/B/n and MVT Testing with Cloudflare
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Work in Progress
- Example Containers for Google Tag Manager
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We also shared our web and AMP example containers for Google Tag Manager. It includes our A/B testing script, but also outbound link tracking, JavaScript error tracking, engagement, scroll, and YouTube tracking. You can find it on Github and add it to your own GTM container.
If you have any ideas to make the script better or GTM containers, please let me know or contribute on Github.
Speaking
- Conversion Hotel Unconference 2021, 2022
- Amsterdam University of Applied Sciences (HvA)
- Emerce Digital Marketing Live 2020 in Amsterdam, the Netherlands
- Search Y Paris 2020 in Paris, France
- MIE 2020 in Utrecht, the Netherlands
- Friends of Search 2020 in Amsterdam, the Netherlands
- Webwinkel Vakdagen 2020 in Utrecht, the Netherlands
- Emerce Performance 2019 in Amsterdam, the Netherlands
- MeasureCamp Bucharest 2019
- MeasureCamp Amsterdam 2019, 2018, 2016
- e-Commerce Conference 2019 in Athens, Greece
- MeasureCamp London 2019, 2018 & 2017
Articles & Podcasts
- SEO Podcast: Over AI, CRO, data en de combinatie met SEO
- How to recover lost Android-based (direct / none) traffic in Google Analytics
- Life after GDPR Podcast: Google Analytics in the EU with Steen Rasmussen, Petri Mertanen, and Rick Dronkers
- Red Panda Works Podcast: About CRO and B2B Marketing with Jordi Bron
- CRO.Café podcast: At Conversion Hotel 2021
- Emerce Digital Marketing Live: VanMoof streeft naar maximale conversie tegen lage kosten
- CRO.Café podcast: Growth marketing bij VanMoof
- CRO.Café podcast: Blijven we haken op data verzamelen of gaan we door naar "the next step"?
- CRO.Café Live: COVID-19 impact
- WSJ: Facebook’s Next Privacy Challenge: Less Data to Target Ads
- Marketing the TNW Way: A/B Testing with Google Tag Manager