FACEBOOK & INSTAGRAM ADVERTISING COURSE
BERLAIN WOLF TECH
FACEBOOK & INSTAGRAM ADS COURSE
Learn How to Advertise Your Business on Facebook & Instagram
Welcome to the Berlain Wolf Tech Facebook & Instagram Ads Course.
This course is designed for complete beginners.
You don't need to have run an advert before. You don't need to be a marketing expert, and you don't need to understand complicated advertising terms.
We will start from the basics and move step by step until you can create and manage your own Facebook and Instagram advertising campaigns.
WHAT WILL YOU LEARN?
You will learn how to take a product, service or business and promote it to the right people using Facebook and Instagram.
The basic process is:
Choose what you're advertising
↓
Create your advert
↓
Choose your audience
↓
Set your budget
↓
Launch your advert
↓
Check your results
↓
Improve your advert
By the end of the course, you should understand this entire process.
WHO IS THIS COURSE FOR?
This course is perfect for:
Beginners
Business owners
Entrepreneurs
Freelancers
Social media managers
Digital marketers
Website designers
Anyone who wants to learn online advertising
You can use what you learn to advertise your own business or offer Facebook and Instagram advertising as a service to clients.
WHAT DO YOU NEED?
You don't need expensive equipment.
You will need:
A smartphone or computer
Internet connection
Facebook account
Instagram account
A Facebook Page
Meta advertising tools
A product or service to advertise
An advertising budget
You can start with a small budget while learning.
HOW THIS COURSE IS STRUCTURED
The course has 10 simple modules.
Each module focuses on one important part of Facebook and Instagram advertising.
You don't need to learn everything at once.
Follow the modules in order and practice what you learn.
MODULE 1 — INTRODUCTION TO FACEBOOK & INSTAGRAM ADS
We start with the basics.
You will learn:
What Facebook and Instagram ads are
How online advertising works
The difference between normal posts and paid ads
Why businesses use ads
What you need before running an advert
MODULE 2 — SETTING UP YOUR META ACCOUNTS
Before running ads, your accounts need to be properly prepared.
You will learn about:
Facebook Pages
Instagram
Meta Business Suite
Ads Manager
Basic account setup
MODULE 3 — UNDERSTANDING META ADS
Meta advertising can look confusing at first.
We'll make it simple.
You will learn:
Campaign
Ad Set
Ad
Advertising objectives
Audiences
Placements
Budget
By the end of this module, you should understand how these parts work together.
MODULE 4 — CREATING AN ADVERT
Now we start creating the actual advert.
You will learn:
What to advertise
Creating a good offer
Writing simple ad copy
Choosing images
Creating videos
Creating strong headlines
Adding a call-to-action
MODULE 5 — FINDING THE RIGHT AUDIENCE
Your advert needs to reach the right people.
You will learn how to choose:
Location
Age
Gender
Interests
Other audience settings
When to use broad targeting
Most importantly, you'll learn how to think about who is most likely to buy what you're advertising.
MODULE 6 — CREATING & LAUNCHING YOUR FIRST AD
Now we'll put everything together.
You will create a complete advert from beginning to end.
You'll learn how to:
Choose your objective
Select your audience
Set your budget
Choose placements
Upload your creative
Write your ad
Add your destination
Review the campaign
Publish the advert
MODULE 7 — WHATSAPP & WEBSITE ADS
Not every business wants the same result.
Some businesses want WhatsApp messages.
Others want website visitors, leads or sales.
You'll learn how to create ads that send people to:
WhatsApp
Websites
Landing pages
Product pages
Lead forms
You'll also learn what should happen after someone clicks your advert.
MODULE 8 — UNDERSTANDING YOUR AD RESULTS
Running an advert is only the beginning.
You need to know whether your money is producing results.
You'll learn simple terms such as:
Reach
Impressions
Clicks
CTR
Cost per result
Messages
Leads
Purchases
You'll learn how to look at your results and decide whether your advert is performing well.
MODULE 9 — TESTING, IMPROVING & SCALING ADS
Your first advert may not be perfect.
That's normal.
You'll learn how to:
Test different adverts
Test different audiences
Test different images and videos
Improve weak campaigns
Know when to stop an advert
Know when to increase your budget
Scale campaigns that are working
MODULE 10 — MAKING MONEY WITH FACEBOOK & INSTAGRAM ADS
Finally, we'll turn the skill into an opportunity.
You'll learn how to:
Advertise your own business
Build an advertising portfolio
Offer advertising services
Find businesses that need ads
Create advertising packages
Decide what to charge
Approach potential clients
Get your first advertising client
BONUS — AI FOR FACEBOOK & INSTAGRAM ADS
As a bonus, you'll learn how AI can help you work faster.
You can use AI to help create:
Ad copy
Headlines
Marketing ideas
Video scripts
Image ideas
Customer profiles
Offers
Content ideas
AI won't replace your advertising knowledge.
Instead, you'll learn how to use it as a tool to make your work faster and easier.
HOW TO USE THIS COURSE
Don't just watch the lessons.
Practice while you learn.
If we create an advert in a lesson, create one yourself.
If we choose an audience, try choosing one for your own business.
If we analyze an advert, analyze your own campaign.
You don't need to get everything right the first time.
The goal is to understand the process and become confident enough to do it yourself.
YOUR FINAL GOAL
By the end of this course, you should be able to take a business, product or service and go from:
BUSINESS
↓
ADVERT
↓
AUDIENCE
↓
BUDGET
↓
CAMPAIGN
↓
CUSTOMERS
You will also understand how to check your results and improve your campaigns.
No previous advertising experience required.
Follow the lessons step by step.
Practice as you learn.
Let's get started.