South Africa’s Biggest Cannabis Industry Event Returns to Johannesburg in 2026
South Africa’s cannabis industry is set for another major milestone as The Cannabis Expo 2026 returns with an expanded format designed to elevate both business opportunities and the visitor experience.
Taking place from 29 to 31 May 2026 at the Sandton Convention Centre, the event will once again bring together thousands of attendees, more than 100 exhibitors, and a diverse mix of industry professionals, entrepreneurs, investors, consumers, and thought leaders from across the cannabis ecosystem.
Recognised as one of Africa’s leading cannabis-focused gatherings, the expo continues to position itself as a credible, commercially driven platform that supports industry growth, innovation, education, and networking.
A Growing Hub for Cannabis Business and Culture
Over three days, visitors can expect a comprehensive showcase of products, services, technologies, and experiences representing the full spectrum of the cannabis industry.
From cultivation and wellness to retail, finance, legislation, and lifestyle, the event aims to create meaningful engagement between brands and consumers while helping businesses expand their reach within the rapidly evolving South African market.
This year’s edition introduces several enhanced experiences and dedicated spaces aimed at delivering deeper industry value and stronger community interaction.
What to Expect at The Cannabis Expo 2026
The Cheeba Cannabis & Hemp Summit
One of the event’s key attractions is the return of the Cheeba Cannabis & Hemp Summit 2026, taking place on 29 May.
The summit will feature masterclasses, keynote presentations, workshops, networking opportunities, and panel discussions led by local and international experts. Topics are expected to include cultivation science, hemp innovation, policy development, entrepreneurship, sustainability, and the future of cannabis in Africa.
Designed for both professionals and serious enthusiasts, the summit offers a more technical and educational deep dive into the industry.
For more information, visit Cheeba Summit.
Expo Stage Discussions
The Expo Stage will host moderated conversations and presentations featuring global industry leaders and specialists. Attendees can expect discussions around:
Cannabis legislation and regulation
Agriculture and cultivation innovation
Medical cannabis and wellness
Investment and finance opportunities
Retail trends and market development
Consumer education
The stage is designed to encourage dialogue around the opportunities and challenges shaping the cannabis sector both locally and internationally.
Mixology Fest
Adding a lifestyle element to the weekend is the all-new Mixology Fest — a premium social experience focused on drinks, live music, food, entertainment, and community.
Running across all three days, the festival aims to blend cannabis culture with elevated hospitality and social connection in a vibrant setting.
The Vape Expo by IGNITE
A major addition to the 2026 programme is The Vape Expo by IGNITE, described as one of South Africa’s fastest-growing vape and alternative lifestyle showcases.
The experience will cater to both B2B buyers and consumers, bringing together vape brands, accessories, innovations, and lifestyle products under one roof.
Food Market and Private Members Area
Visitors can also explore a curated Food Market offering a variety of cannabis-infused and non-infused meals, snacks, desserts, and beverages.
For guests seeking a more exclusive experience, the Private Members Area will provide premium hospitality, curated activations, networking opportunities, and elevated experiences tailored to industry professionals and VIP attendees.
A Platform for Industry Growth
At its core, The Cannabis Expo remains focused on building a sustainable and responsible cannabis economy in South Africa.
The event’s expanded format reflects the increasing maturity of the industry and growing demand for structured business engagement, credible education, and meaningful networking opportunities.
Across the venue, attendees will have access to:
A large-scale exhibition floor featuring leading cannabis brands
Industry-focused panel discussions and expert talks
Dedicated networking and meeting spaces
VIP delegate experiences for stakeholders and professionals
Educational workshops and technical sessions
The 2026 edition is proudly presented by BudBox, a locally founded private members cannabis club known for its discreet, service-led approach and advocacy for responsible participation within the sector.
Event Information
Event: The Cannabis Expo 2026
Dates: 29–31 May 2026
Time: 10:00 AM – 6:00 PM daily
Venue: Sandton Convention Centre
Tickets and additional event details are available at The Cannabis Expo Official Website.