Cheryl Gokdemir - Senior Designer

Editorial

Corporate

Hair-Beauty

Branding

About

Testimonials

Senior Designer working across brand, editorial and marketing communications, creating clear, engaging design across print and digital. Experienced in both corporate and creative environments, supporting fast-paced teams with high-quality, reliable creative.Available for freelance and contract opportunities.

The image depicts a modern, open-plan office with a clean and organized layout. The workspace features multiple desks equipped with computers and ergonomic chairs. The desks are separated by low dividers, creating individual workstations while maintaining an open and collaborative environment. Overhead lighting and large windows provide ample illumination, enhancing the bright and airy atmosphere of the office. The decor includes minimalistic elements with a few potted plants adding a touch of greenery. The overall design emphasizes functionality and comfort, making it a conducive environment

Gian paolo aliatis working space interior

Photo: Tri Nguyen Photography
Design: Uneebo Office Design

Desk with computer, design books and a light box with the hashtag #design

Designed Vada, Sassoon’s internal quarterly magazine, developing editorial layouts and visual storytelling across multiple issues. Alongside this, produced a range of marketing materials including posters, collection launch assets, vouchers, and in-salon signage. The work balanced Sassoon’s heritage with a contemporary, fashion-led aesthetic while maintaining a consistent visual identity across global salon communications.

Sassoon

My Workspace, I do design, recording, meetings everything from here! All Product links: --> https://kit.co/faizurrehman

Follow me on Instagram: @fazurrehman

Young designer is drawing images in notebook sitting at table while female photographer is coming to her with camera. Women start discussing new project and watching photos on screen.

A modern custom mechanical keyboard in deep forest green with Japanese keycaps, a sleek volume knob, and a glowing LED slider. The keyboard rests stylishly on a curved wooden armrest with a blurred cityscape painting in the background, combining technology with artistic design. Perfect for showcasing minimalist desk setups, gaming, or mechanical keyboard aesthetics.

UX Designer researching on website design moodboard

An insight into the Studio Cotton website design studio in Bristol.

Eyewear designer sketching new glasses frames on technical drawings at a bright desk with laptop and tools, capturing the creative process at the Vooglam studio.

The image shows a modern office lobby or waiting area with a contemporary design. The space features large floor-to-ceiling windows that allow natural light to flood the area, creating a bright and airy atmosphere. The seating arrangement includes round tables surrounded by green chairs, and stylish planters with lush indoor plants. The planters have unique, ribbed designs that add an architectural element to the space. The decor is minimalistic, with a focus on functionality and comfort. The office lobby provides a welcoming environment, combining modern aesthetics with natural elements.

Fotografia para a Arquiteta Érica Rodrigues.

Everything I use: https://kit.co/faizurrehman/faizur-workspace ————Instagram: @fazurrehman

Overview of the Soundsitive recording studio in Brussels, featuring monitors, mixing console, and production setup. A professional workspace for sound engineers, producers, and beatmakers to create and mix music. Photographer - Céline Cao

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Designed covers and editorial layouts for the official Manchester United matchday programme, including feature spreads and fan-focused pages. Contributed to the visual storytelling of each issue and occasionally captured fan photography at Old Trafford to support editorial content.

Manchester United

Delivered brand, campaign and marketing communications across global markets, creating integrated print and digital assets for audiences across EMEA, the US and APAC. My work ranged from high-value bid documents and thought leadership reports to marketing collateral and presentations, translating complex information into clear, visually engaging communication while maintaining consistency across international brand systems.

Transforming complex data into clear, engaging, and visually appealing infographics for easy understanding.

Infographic Design

Designing impactful visual graphics for physical spaces to enrich brand experience and wayfinding.

Environmental Graphics

Crafting tailored and compelling visuals optimized for various social media platforms to boost brand presence.

Social Media Visuals

Creating eye-catching and functional packaging that enhances brand identity and drives consumer engagement.

Packaging Design

Developing polished and professional presentation layouts that effectively communicate ideas and captivate audiences.

Presentation Design

Offering expert advice on typographic choices to enhance readability, hierarchy, and overall design aesthetics.

Typography Consultation

Design user-friendly and visually appealing digital assets including websites, social media graphics, and email campaigns tailored to your brand.

Digital Design

Design visually compelling layouts for magazines, books, and digital publications that enhance readability and engagement.

Editorial Design

Hair & Beauty

Seasonal magalogue for Esprit, blending editorial storytelling with commercial campaign content to create a seamless bridge between brand and retail. I designed flexible layout systems that balanced lifestyle imagery with product focus, collaborating on set with photographers and stylists to refine art direction and ensure consistency across print and digital channels. The result was a cohesive, visually led campaign that strengthened the brand narrative while supporting retail objectives.

Tattooed hand holding a red book about design.

Esprit

Designed the Fruity logo and developed a mini-magazine concept as part of a brand pitch for an Ann Summers customer publication. Created the masthead, visual direction and editorial layouts, using bold, playful design to demonstrate how the brand could engage readers through dynamic, customer-focused content.

Ann Summers

Designed a logo and supporting marketing materials for a proposed town centre redevelopment including a new shopping centre, cinema and car park. The visual identity and campaign literature were created to clearly communicate the plans to local residents and encourage community feedback ahead of the development. The materials helped present complex planning information in an accessible and engaging way during the public consultation stage.

scrabble, scrabble pieces, lettering, letters, wood, scrabble tiles, white background, words, luck, luck is the residue of design, design, residue, plan, organise, planning, outline, intentional, mindful, mindfulness, patience, 


William Hunter Way

High-impact designs for influencers > https://creativemarket.com/NordWood

This photo is taken by Lubos Volkov for UX Store while giving a tips on how to become better designer.

After your reach certain skill level is it harder and harder to get any better … In order to progress you need to constantly push yourself to the limits and learn new things … Photo: https://www.instagram.com/lubosvolkov/ For: https://uxstore.com

Ipad featuring adobe software in the daytime.

books, pencils, laptop, and iphone on a desk

Graphic designer working on a Macbook laptop using a trackpad, color charts and markers

If you are a ui ux designer follow me on Instagram
https://www.instagram.com/fazurrehman/

Illustrating on an iPad pro with apple pencil

Two A5 guides created by Year 7 students for Year 6 pupils navigating the transition to secondary school. I shaped the booklet around a diary-inspired visual concept, using playful typography, colour and illustration to reflect the honest, peer-to-peer tone of the writing. The design aimed to feel supportive and relatable rather than instructional, transforming practical revision tips and encouragement into an engaging, confidence-boosting resource for young learners.

Keystone Education

Designed a range of marketing and promotional materials for HOB Salons, including brochures, in-salon communications, and press advertising. Created layouts that balanced strong visual impact with clear brand messaging, ensuring consistency across both customer-facing and industry publications. The work supported seasonal campaigns and salon promotions while maintaining a refined, fashion-focused aesthetic aligned with the brand.

HOB Salons

I’m a Senior Designer with over 20 years of experience creating brand, editorial, and marketing communications across both print and digital, working in global organisations as well as creative studio environments.I really enjoy collaborating with stakeholders and creative teams, especially in fast paced settings where a calm, supportive and reliable presence can make a real difference. My experience spans both in-house and agency roles, and I bring a mix of creative thinking and practical problem solving to every project I work on.I specialise in turning complex or information heavy content into clear, engaging design, with a strong focus on typography, layout and visual storytelling.Available for freelance and contract opportunities.<h4>Education </h4>London College of Communication – Design BA (Hons) Degree Camberwell College of Art – Foundation Diploma in Art and Design<h4>Core Skills</h4>Brand Identity &amp; Visual Systems Editorial &amp; Publication Design Campaign &amp; Marketing Collateral Bid &amp; Proposal Design Information Design &amp; Layout Art Direction &amp; Concept Development Print &amp; Digital Design Typography &amp; Visual Storytelling Stakeholder Collaboration Adobe Creative Suite (InDesign, Illustrator, Photoshop, After Effects) &amp; Figma<h4>Clients</h4>Aon, Sassoon, Hob Salons, Esprit, Ann Summers, Haymarket, Redwood, Hachette Learning, Pinkfrog, Bluw Creative, Underscore Design, Modern Painters, Pulse, Added Value, Jones Lang LaSalle, Lancôme, Manchester United.<h4>Contact</h4>+44 7867 241887 <a target="_blank" rel="noopener noreferrer nofollow" href="mailto:cheryl_designer@yahoo.com">cheryl_designer@yahoo.com</a>

Z-Fold DL Brochure Mockups, Download the PSD version of this mockup for free from https://mockupfree.net

Hi, I'm Cheryl

Led the rebrand for a cleaning services company, designing a new logo and visual identity alongside supporting marketing materials and branded vehicle graphics. Delivered a cohesive look to improve brand recognition across local advertising and on-the-road presence.

Clear Cleaning

"Cheryl is an exceptional designer who knows how to capture the essence of a brand in both digital and print. She brings a fresh perspective to every project and I know whatever she presents will always be memorable. Anything you put in front of her, she makes it happen. Most importantly, Cheryl is simply a joy to work with. Her collaborative approach means that everyone feels valued and her infectious personality spreads to those working closely with her. Any team would be lucky to have Cheryl."Christopher Whalley, Creative Lead, Aon“Cheryl listens carefully and takes the time to fully understand a brief. Her experience shows in the smart questions she asks, preventing problems before they arise. Creative, collaborative and reliable, she brings energy to every project and delivers work the team can be proud of. I recommend her without hesitation.”Liz Smart, Content Manager, Aon"I had the pleasure of working with Cheryl and she was an absolute standout on our creative team. Her design work was consistently thoughtful, beautifully crafted, and full of smart ideas that elevated every project she touched. Beyond her talent, she brought a calm professionalism and collaborative spirit that made her a joy to work with. I'd gladly recommend her for any creative team or project."Caroline Edgar, Head of Creative, Createz"I have worked closely with Cheryl for five years while at Aon, first as a colleague and later as her manager. I cannot recommend her highly enough as a designer and colleague and, given the opportunity, would bring her into any future team. She is a brilliant creative, working across digital, video, social, events, apps and print, always bringing her passion, can-do attitude and technical expertise to projects. She is highly collaborative, able to bring deep, creative insights to the most complex briefs, and has worked across multiple brand, product and thought leadership initiatives to create stand-out campaigns and assets for the firm."Nicholas Comrie, Head of Content, Aon"Cheryl is a triple threat: a creative mind, a conscientious colleague, and a capable team leader. Cheryl's work always pushes the boundaries on what's possible to innovate and create compelling and engaging projects. Having worked in the same team, I've experienced her diligent work ethic and naturally kind nature first hand. Cheryl delivers, every time."Alice Harrison, Sales Enablement Director, Willis Towers Watson"I had the pleasure of working closely with Cheryl in the Aon bid team when she was a graphic designer and she very quickly became one of the most positive forces in that environment. Cheryl is an excellent graphic designer with strong creative thinking and original ideas. What makes her stand out is that she can perform the creative side while operating in high-pressure, fast moving bid cycles with extremely tight deadlines. She can execute beautifully, quickly, and with clarity. She communicates well, brings energy and she builds great relationships across all types of people. She can manage stakeholders at every level and always finds a way to move things forward productively. I'd highly recommend Cheryl as she elevates both the output and the experience of working together in a team."Laura Whitaker, Head of Bid and Pursuit Commercial Risk, Aon