Seasonal magalogue for Esprit, blending editorial storytelling with commercial campaign content to create a seamless bridge between brand and retail. I designed flexible layout systems that balanced lifestyle imagery with product focus, collaborating on set with photographers and stylists to refine art direction and ensure consistency across print and digital channels. The result was a cohesive, visually led campaign that strengthened the brand narrative while supporting retail objectives.

Designed covers and editorial layouts for the official Manchester United matchday programme, including feature spreads and fan-focused pages. Contributed to the visual storytelling of each issue and occasionally captured fan photography at Old Trafford to support editorial content.

Two A5 guides created by Year 7 students for Year 6 pupils navigating the transition to secondary school. I shaped the booklet around a diary-inspired visual concept, using playful typography, colour and illustration to reflect the honest, peer-to-peer tone of the writing. The design aimed to feel supportive and relatable rather than instructional, transforming practical revision tips and encouragement into an engaging, confidence-boosting resource for young learners.