Designed Vada, Sassoon’s internal quarterly magazine, developing editorial layouts and visual storytelling across multiple issues. Alongside this, produced a range of marketing materials including posters, collection launch assets, vouchers, and in-salon signage. The work balanced Sassoon’s heritage with a contemporary, fashion-led aesthetic while maintaining a consistent visual identity across global salon communications.

Designed a range of marketing and promotional materials for HOB Salons, including brochures, in-salon communications, and press advertising. Created layouts that balanced strong visual impact with clear brand messaging, ensuring consistency across both customer-facing and industry publications. The work supported seasonal campaigns and salon promotions while maintaining a refined, fashion-focused aesthetic aligned with the brand.