From Free to Fee

Speaking is one of the most effective ways to build credibility, grow your audience, and attract aligned opportunities. Yet many professionals get stuck in unpaid panels, vague visibility, and unclear value.

From Free to Fee is a practical guide to change that. It shows a clear, tested path to get paid to speak, whether starting out or raising your rates, drawing on two decades of building ventures, speaking internationally, and coaching experts to turn visibility into revenue.

What You’ll Learn

This 47-page digital guide covers:

  • Your niche: How to define what you speak on, and who it’s for

  • Your message: Why most bios miss the mark and how to fix yours

  • Your rates: What to charge, when to raise it, and how to say it

  • Your brand: Building a recognisable speaker identity (without rebranding your life)

  • Your reach: How to get listed, pitch, and book paid opportunities—without waiting to be discovered

  • Your leverage: When to say yes, when to decline, and how to protect your time

Who It’s For

You're likely in the right place if:

  • You’re being asked to speak, but not being paid

  • You’ve got deep expertise, but no formal speaking strategy

  • You’re navigating your next career move—and want speaking to be part of it

  • You’ve been undercharging, overdelivering, or both

Why This Guide

I’ve built six ventures, raised VC funding, spoken on global stages, and coached hundreds of leaders across sectors. Speaking has been a core part of how I’ve built visibility and business—without chasing it full-time.

This guide distills what works, and helps you move forward.

From Free to Fee: Your Guide to Profitable Speaking

From Free to Fee: Your Guide to Profitable Speaking

€39

From Free to Fee is a practical guide for professionals who are ready to shift from unpaid panels and vague exposure to intentional, paid speaking opportunities.

In this 47-page PDF, you’ll learn how to:

  • Define your niche and signature message

  • Build a speaker brand that works

  • Set your rates with confidence

  • Get listed with agencies and pitch for paid keynotes

  • Say no to unpaid offers with clarity and grace

This guide is for people who already bring expertise to the table—and are ready to speak with purpose, and get paid for it.

You’ll receive a digital download link immediately after purchase.