People hugging and shaking hands

What we do

A practical, communal model for life after diagnosis

Dementia is one of the most pressing and under-resourced health challenges of our time.

Nearly 1 million people in the UK are living with dementia today—about 1 in 11 over the age of 65—and that number is set to grow to 1.4 million by 2040. Meanwhile, around 700,000 unpaid carers are supporting loved ones with dementia, with many feeling overwhelmed and isolated.

The First Dementia Social Club

These are people in our neighbourhoods, our boroughs, our lives. Yet after diagnosis, support for their emotional and social needs is too often the missing link.

Lemonade Days is not a clinic or a replacement for clinical care. It is designed to fill the emotional, social, and community-shaped gap left post-diagnosis.

Rosie Fraser

How You Can Support

Early evidence already signals meaningful impact for those diagnosed and their carers.

We welcome:

  • Recurring or one-off donations

  • Grant or foundation partnerships

  • Sponsorship of sessions or specific programming

  • In-kind or pro bono professional services

We provide transparent impact tracking, pilot evaluations, and collaborative planning for all partners and donors. Dementia care doesn’t have to be clinical. With strategic partners like you, it can be compassionate, community-led, and transformative.