I’m Daniel Guerra, a creative producer based in Norwich, working across cinematic commercial production, branded storytelling, and AI-enhanced visual campaigns. Through Magicskills Studio, I help businesses transform ideas into engaging visual experiences designed for digital platforms, social media and brand campaigns.

Professional expertise

My work combines concept development, filming, editing, motion design and emerging AI workflows to deliver creative projects from initial idea to final publication.

Expertise That Brings Visions to Life

With experience producing commercial content for hospitality, fashion and independent businesses, I specialise in creating cinematic short-form campaigns that connect storytelling with audience engagement.

Services include:

• creative concept development

• treatment and storyboard design

• videography and editing

• motion graphics

• AI-assisted visual ideation

• social media campaign assets

Each project is approached with a balance of creative direction and practical production strategy.

Current development

Current Research & Innovation

I am currently studying an MA in Generative AI for Creatives, exploring how artificial intelligence can enhance storytelling, production design and commercial campaign development.

This research informs how I create:

• spec campaigns

• AI-assisted concept videos

• hybrid commercial workflows

• future-facing brand presentations

The aim is to combine traditional filmmaking with next-generation creative tools.