90% of books never get read!
90% of books never get read! If you've ever dreamed of writing a book, I have both encouraging and sobering news for you. The encouraging part? The barriers to entry have never been lower. For around $100, anyone can take a manuscript, format it, and distribute it worldwide . The sobering part? That same ease of entry has created a firehose of competition—2.5 million books are now published annually in the U.S. alone, equivalent to the entire 20th century's output . However, the U.S. book market is substantial. In 2023, an estimated 900 million to over 1 billion print books were sold, demonstrating that people are still buying books in large numbers . Globally, the book publishing market was valued at approximately $83.2 billion in 2025
