Leaders and creatives who feel stuck or want to move from reactive to compositional leadership, seeking to increase their influence, authenticity, and impact in their work and lives can benefit from Shift In Life coaching.

Facilitated Coaching Circles are small group coaching sessions that foster peer learning, collective wisdom, and provide a safe space for shared growth and support among leaders and creatives.

Shift In Life addresses key leadership challenges such as overcoming the feeling of being stuck (The Plateau Paradox), resolving authenticity tensions, improving influence and connection, and translating innovative ideas into tangible results.

Shift In Life offers Transformational Leadership Coaching, Executive Coaching, Facilitated Coaching Circles, and Facilitated Leadership Accelerator programs designed to help leaders and creatives unlock their authentic leadership potential and accelerate growth.

You can expect greater clarity and confidence in decision-making, enhanced strategic thinking, increased resilience, more authentic communication, reduced burnout, and a greater sense of impact and fulfillment in your work and life.

You can start by reaching out via the contact information on the website to schedule an initial consultation to discuss your needs and how Shift In Life can support your leadership journey.

Shift In Life is based out of Costa Mesa, California, but serving leaders and creatives all over the world as most of the work is done via Zoom calls.

Yes, as part of the International Coaching Federation, we follow all ICF coaching guidelines and code of conduct. Therefore, all coaching sessions at Shift In Life are conducted with complete confidentiality to ensure a safe and trusting environment for growth.

A typical session is personalized and confidential, focusing on your unique challenges and goals. A session typically lasts for about 45 minutes to an hour. And they involve reflective questions, mindset exploration, and action planning to create meaningful shifts in perspective and behavior.

The core methodology focuses on three integrated pillars: Values & Purpose (connecting with your core values for authentic decisions), Beliefs & Mindset (examining and reshaping mental models), and Focused Creative Action (deliberate actions aligned with values to create desired results).

Through the Facilitated Leadership Accelerator program, Shift In Life works with teams to accelerate growth, by create a shared leadership language, and boost productivity by fostering collaborative leadership practices.

Shift In Life emphasizes a compositional approach to leadership and life, helping clients see their work as a canvas where small internal shifts create massive ripples of influence, focusing on authentic visibility and sustainable personal growth.

I’ve always known I’d get into coaching one day; it was just a matter of time.

The first time I was exposed to it was over 20 years ago, and it changed my life. Talk about having blind spots!

After several personal and difficult situations related to health and family, many things changed for me, particularly my perspective on life and purpose.

That’s when I formed the idea of shifting from perception to perspective; otherwise, we are stuck or stagnant in old ways and old thinking.

Life is so precious and fragile that before you know it, you’ll be wondering at some point what wake you're leaving behind and whether you've made a difference in the process.

I’ve always been very curious and very perceptive of other people’s feelings and reactions.

At the age of 12, my dad got me the book How to Win Friends and Influence People by Dale Carnegie, marking me forever.

In college, I almost got into psychology, but instead, I nearly double-majored in it from all the courses I took. My major is in Business Management with a focus on Information Technology.

I worked in management and IT consulting for several years in the corporate world. For the last 15 years of my professional life, before becoming a coach, I was an entrepreneur in one of the hardest industries: the restaurant industry.

Being a restaurateur is hard, and I loved it. Being a chef was my passion, and I ended up having 2 restaurants, and a full-service catering business ‘on the side’, I did private and large events with my open-fire grilling concept that was always part of the show wherever I took it. And I even cooked for a few events that held over 1,200 guests – those are fun! To this day, I still miss my old staff (my chosen family for many years, really), my peers, and fellow restaurateurs. That is such a wonderful community that I still miss to this day.

So my professional experience is quite varied and diverse, but leadership has always been the theme.

From a cultural perspective, I was born and raised in Argentina, lived in Canada, Scotland, Mexico, and now live in Southern California. So I know what it’s like to embrace different worlds, cultures, languages, and diversity.

I understand the power of shifting lenses, adapting, and thriving in change. This very essence led me to craft a coaching philosophy that celebrates diversity, adaptability, and the courage to lead with authenticity.

The initial call is about making sure we are the right fit for one another.

That’s why it is completely free, and it can take up to an hour depending on the questions we may have for each other.

Relationships are based on trust and understanding. So, the primary purpose is to get to know each other and see how we jive together. We all have different backgrounds, beliefs, perceptions, and biases, so the best way I can be of service to you is to ensure we have a baseline commonality in those areas.

In the end, I want to work with people who want to work with me, and I’m sure you’d feel the same way. Having a connection is very important to me in my coaching.

Many people define them differently, but for the sake of simplicity and to get the point across, I like to say that therapy (generally speaking) focuses more on the past to understand how you got to your present. It is basically asking yourself why are you the way you are.

Coaching, instead, will look at your present and ask you where you want to be in the future; and from there we co-create how to achieve your goals. So the questions that I like to ask is "What do you want?", but before we do that, you need to be clear on the question "What are you all about?" and then we can get to the generative part of our coaching where I like to ask "What are you willing to do to achieve what you want?"

In practice, coaching does look at your past but merely for context without making it the main focus. And therapy does look at your future because in the end therapists also want you to live a fulfilling life going forward.

Again, using broad strokes, a consultant is typically an expert in a certain field and usually has a solution for you to implement based on what other people are doing and what works for other people with similar challenges.

Consultants pretty much ‘know’ or have a pretty good understanding of how to resolve your problem.

Coaching, on the other hand, it’s not so clear-cut and solution-oriented. It is more relationship-focused. And although, as human beings, we all face similar challenges, wants, needs, and desires, in coaching, we never know where the coaching conversation will end.

We are such complex and integrated beings that if a coach already knows what the ‘problem’ or ‘issue’ is, they probably already missed the mark.

The main precepts of coaching are listening, sharing concepts that could shed light on possible blind spots, and brain-storming new ideas, but never being the ‘expert’ of another human being’s life and always standing for new possibilities that were not available or in sight before. That’s where the magic happens.

Outside of coaching, photography is my go-to practice when not reading about growth and leadership.

We are a family of five: my wife, my son, and our two four-legged children, whom we sometimes call ‘dogs’.

Of course, I still love cooking—the only difficulty is that I still haven't mastered the art of cooking in small batches! So I solve that problem by sharing my food with friends and family or simply inviting them over for a get-together.