Healthy Hair, Healthy Ocean. Always

About Us

At Soap and Surf, we’re all about protecting what matters most: your hair and our oceans. Born on the sun‑soaked coast of Australia, our brand was created for surfers, swimmers, and beach lovers who spend more time in the saltwater than anywhere else. We know the ocean is our playground, our escape, and our home — so every product we make is designed to care for it.

Our formulas are lightweight, ocean‑safe, and powered by eco‑friendly ingredients that keep your hair healthy without harming marine life. Whether you’re paddling out at sunrise or rinsing off after a long day in the waves, Soap and Surf is here to make your routine simple, sustainable, and totally beach‑ready.

We’re proud to be an Australian brand built on coastal living, clean beauty, and a deep love for the sea. With every bottle, we’re working toward a cleaner coastline and a greener future — one surf session at a time.

Our Story

Soap and Surf began on the rugged, sun‑drenched coastline of Australia, where early mornings start with a paddle out and evenings end with sand still stuck between your toes. Our founders grew up chasing waves, living in saltwater, and learning firsthand how harsh the ocean can be on your hair — and how harsh traditional products can be on the ocean.

We wanted something better. Something cleaner. Something that cared for both.

So we created Soap and Surf, a line of ocean‑safe, eco‑friendly hair products designed for people who feel most at home in the water. Every formula is crafted to protect your hair from sun, salt, and surf while keeping our coastlines clean. No heavy chemicals, no marine‑damaging ingredients — just lightweight, effective care inspired by the rhythm of the sea.

From the first bottle mixed in a tiny beachside kitchen to the growing community of surfers, swimmers, and ocean lovers across Australia, our mission has stayed the same:
Healthy hair. Healthy ocean. Always.

Soap and Surf is more than a product — it’s a lifestyle built around respect for the water that shapes us. And we’re just getting started.