Subah Wadhwani (born 20 August 2004) is the co-founder and CEO of Atomik Growth, content creator, and angel investor. He is based in San Francisco and Bangalore. Atomik Growth is a media and technology company that produces launch videos and short form clipping for technology startups, and its clients include Acquired, Andreessen Horowitz, Google DeepMind, Brex, Airwallex, Figma, and Airtable.

Wadhwani was born in Mumbai, Maharashtra, India, and began creating content as a teenager, starting with gaming videos on YouTube and later building fitness pages on Instagram. He completed the International Baccalaureate Diploma and speaks English, Hindi, Spanish, and French. His first professional role came at the education company Educate, where he worked as a social media manager. The team he was part of built one of the fastest growing YouTube channels in the personal finance category.

In 2023 Wadhwani co-founded Atomik Growth. The agency began by helping venture capital funds and technology companies produce and distribute podcasts, working with shows such as Acquired and Darknet Diaries and with investors including Kleiner Perkins, Greylock, and South Park Commons, along with founders such as Reid Hoffman and Henrique Dubugras. The company operates from offices in San Francisco and Bangalore, and Wadhwani built the team in his early twenties. It later expanded into the two services that now define it, launch videos and short form clipping. Its clipping operation, Atomik Clips, runs on a private network of more than three thousand creators who build side accounts and post short videos designed to travel, and it charges clients for guaranteed views rather than for production alone. When a company has no existing footage to work from, the team films original material and builds a library of clips from it.

The launch side of the business operates under a separate brand, LaunchVideo.com, which Wadhwani co-founded with Arthur Zargaryan, Vihaan Khanna, and Hannaan Kirmani. It runs product launch campaigns for startups on the social platform X, aiming announcements at the founders, operators, investors, and developers who influence whether a product gains traction. Documented campaigns include the launch of Helena, an autonomous marketing product from Enrich Labs, which reached 3.6 million views and produced close to nine thousand product demos, and a period in which Wadhwani launched three startups in seven days for more than five million combined views. Its launch clients have included Composio, Superblocks, Wispr Flow, HydraDB, and Merge.dev. In 2026 the launch business announced an expansion to meet rising demand from venture backed companies.

Alongside his agency work, Wadhwani creates business content on YouTube and Instagram, where he posts lessons about building and running an agency to audiences of tens of thousands. He co-hosts Distribution, a show about how AI startups capture attention whose first episode drew more than five hundred thousand views on X.

Wadhwani invests as an angel in early stage founders, with a focus on future media, video generation, consumer applications, and agencies. His check sizes typically range between 5,000 and 20,000 dollars, and he offers the founders he backs access to distribution alongside capital.