Break Free, Reclaim Life
Mission Bay High students, it's time to see the true cost of endless scrolling. Discover how disconnecting from your phone can reconnect you to real life, health, and happiness. Join our movement to take control and thrive beyond the screen.
Our Campaign Initiatives
What Is Phone Addiction
Phone addiction is a behavioral addiction (similar to compulsive shopping or gambling) where frequent phone use triggers dopamine and reinforces a compulsive “check and scroll” cycle. Over time, this dependence can be linked to higher anxiety, depression, and loneliness, especially when the phone becomes a primary coping tool.
Effects of Phone Addiction
Phone addiction can reduce attention span and focus, making it harder to concentrate on schoolwork or conversations. It can also increase anxiety and sleep disruption (especially from blue light), while contributing to social isolation and physical strain like eye strain, headaches, and poor posture.
Ways to Reduce Screen Time
Reduce screen time by turning off non-essential notifications and replacing mindless scrolling with hobbies or activities that keep you engaged offline. Set clear “screen-free” times, like during meals and 30 minutes before bed, and involve friends or family by planning hangouts without phones.
Disconnect to Reconnect!
Join the movement!
Team
Matthew Pilger
Chief Creative & Digital Officer
Matthew combines technical skill with a focus on public health determinants to challenge the normalization of constant connectivity. He plays a key role in crafting the campaign's visual narrative, ensuring the message of "Disconnect to Reconnect" resonates through impactful, ethical storytelling.
Avery Brossard
Chief Community Engagement Officer
Avery focuses on reaching the target population at Mission Bay High and ensuring the campaign's message is accessible to everyone. They coordinate outreach efforts and connect students with resources to support healthier screen habits.
Kaya Francisco
Chief Educational Content Officer
Kaya is responsible for developing the campaign's educational materials, designing frameworks that help students understand the impact of screen time. She translates important information into engaging and relatable content for her peers.
Elizabeth Haffey
Chief Research & Analysis Officer
Elly oversees the campaign's data collection and analysis, ensuring the surveys provide valuable insights into student screen habits. She focuses on understanding the patterns of screen use among students and how the campaign's message resonates with them.
Reclaim Your Time, Reconnect with Life
Gallery
Reviews
Frequently Asked Questions
What is 'The Hidden Cost of Scrolling' campaign about?
The Hidden Cost of Scrolling is a public health campaign aimed at reducing the time Mission Bay High School students spend on their phones by educating them about the negative effects of excessive phone use and promoting healthier habits.
How does excessive phone use affect students' health?
Excessive phone use can lead to issues such as sleep disturbances, anxiety, depression, reduced attention span, and decreased physical activity, all of which negatively impact students' overall well-being.
How can students get involved in the campaign?
Students can participate in workshops, join peer support groups, and help spread awareness through social media and school events.