"Your product works. Your marketing doesn't have to be chaos."
Deborah Choi is a Fractional CMO for founders who need strategic marketing leadership without the full-time exec cost.
Let's start with you.
You've built something people need. You've proven the concept, maybe even raised some funding. Now you're stuck in marketing limbo: too much to figure out, not enough budget for a full team, and every week without traction feels expensive.
You need someone who understands growth strategy, customer acquisition, and brand positioning. But a full-time CMO runs €150K+ annually, plus equity, plus the months it takes to recruit.
What if you could access that level of strategic leadership for a fraction of the cost and commitment?
How I approach fractional CMO support.
I don't do marketing theater. I build systems that turn interest into revenue, positioning that cuts through noise, and growth plans you can actually execute without a full-time team.
Here's what working together looks like:
Go-to-market strategy grounded in reality. No fluff decks gathering digital dust. You get a roadmap that matches your budget, your timeline, and your team's actual capacity to execute.
Brand positioning that makes you the obvious choice. I help you articulate why you matter in a way that sticks. Your competitors sound the same; you won't.
Customer acquisition that doesn't drain your runway. Whether it's paid, organic, or partnerships, we build channels that scale efficiently and prove ROI fast.
Content and partnerships that do heavy lifting. I connect you with the right people, craft campaigns that resonate, and turn one-off efforts into repeatable engines.
Marketing infrastructure so you stop reinventing the wheel. Templates, processes, dashboards. The unglamorous stuff that keeps your growth predictable instead of chaotic.
You get a fractional CMO who's also been a founder. I know what it's like to stretch every euro, make impossible trade-offs, and need results yesterday.
Why I might be exactly who you're looking for.
I've founded six companies. Raised over €2M in funding. Scaled a bootstrapped business to €100K+ monthly revenue. Tripled the social following of a $5B+ brand. Built a €1M+ partnership revenue stream from scratch.
I've been in the room when cash was running out. I've pitched investors, negotiated vendor contracts, and fired agencies that weren't delivering. I've made the mistakes so you don't have to.
When I advise on marketing strategy, I'm not guessing. I'm pulling from 15+ years of building, scaling, and occasionally failing. I speak founder, not consultant.
My background includes:
Co-founder and Managing Director at Founderland, Europe's fastest-growing community for underrepresented founders
Chief Brand Officer roles scaling DTC and lifestyle brands
Growth Advisor to 100+ venture-backed startups across Europe, South America, and Asia
Featured in TechCrunch, Forbes, Sifted, Fast Company, Business Insider
I'm not here to run your Google Ads or manage your content calendar. I'm here to help you figure out what actually matters, build the strategy to get there, and connect you with people who can execute.
Who This Is For
We're a good fit if:
Your company is doing €250K-€5M in annual revenue
You have 5-25 people on the team
You need strategic marketing leadership but can't justify a full-time CMO hire yet
You have budget and bandwidth to implement strategy (or are willing to bring in agencies/freelancers)
You're coachable and willing to hear hard truths
We're not a good fit if:
You want someone to execute daily marketing tasks
Your marketing budget is under €3K monthly (you need a contractor, not a fractional exec)
You're looking for quick fixes rather than sustainable systems
You're not ready to invest in growth
Let's Get Started.
Discovery Call (30 minutes)
We talk about where you are, where you want to be, and what's in the way. I'll ask hard questions. You'll figure out if I'm someone you want to work with. No pitch, just conversation.
This isn't a sales call. It's a strategic conversation where we diagnose whether fractional CMO support makes sense for your stage and goals. You'll walk away with clarity on your marketing gaps, even if we don't work together.
Come prepared to discuss your current revenue, growth targets, team structure, and what's keeping you up at night. The more transparent you are, the more useful I can be.
Proposal (Within 48 Hours)
If we're aligned, I send a proposal outlining scope, deliverables, timeline, and investment. Everything is tailored to your situation; I don't do cookie-cutter packages.
The proposal includes specific outcomes you can expect in the first 30, 60, and 90 days. You'll see exactly what success looks like, how we'll measure it, and what I need from you to make it work.
No pressure to sign immediately. Take time to review with your co-founder, your board, or anyone else who needs to weigh in. I'm here to answer questions and adjust scope if needed.
Onboarding & Ongoing Partnership
I don't waste time with theoretical exercises. Within the first two weeks, you'll see tangible progress: gaps identified, priorities clarified, and at least one quick win in motion to build momentum and prove value fast.
From there, we settle into a rhythm: weekly strategic calls, async communication via Slack or email, monthly reporting on what's moving, and quarterly planning sessions to stay ahead of the curve. You get strategic direction without the overhead of a full-time exec.
Think of this as having a seasoned co-founder in your corner, focused exclusively on making sure your marketing dollars and efforts actually drive growth. I'm accountable to your outcomes, not just my hours.
Let's Talk.
If you're ready to stop guessing and start growing, book a 30-minute discovery call. We'll figure out if I can help and what that looks like for your business.
No hard sell. No obligations. Just a conversation about whether this makes sense. Working with founders across Europe and beyond.
Got Questions?
What's a fractional CMO?
A fractional CMO provides senior marketing leadership on a part-time basis. You get C-suite strategy and expertise without the full-time cost or commitment.
How is this different from hiring a marketing consultant?
Consultants typically deliver a report and move on. I work alongside you as a strategic partner, embedded in your business for ongoing guidance, execution oversight, and accountability.
How much does this cost?
It depends on scope, company stage, and what you need. Most engagements range from €5K-€8K monthly for retainer work, or €5K-€18K for project-based work. We'll discuss specifics on the discovery call.
How much time do you spend with clients?
Typically 15-20 hours per month for retainer clients. This includes strategic calls, planning sessions, and async communication. It's enough to move the needle without bloating costs.
What if we already have a marketing team?
Even better. I can provide strategic direction, evaluate your current efforts, and help your team execute more effectively. I work with your people, not replace them.
Do you work with companies outside Europe?
Yes, though my core hours are CET. I've worked with clients across time zones and am comfortable with async collaboration.