Fractional Product and GTM leadership for AI and B2B SaaS founders
I embed with founding teams from seed to Series B to turn product-market fit into a repeatable growth engine.
I'm Gayatri Puwar — a product and GTM operator with 15+ years across Microsoft, Egnyte, Passport Labs, and early-stage AI startups. Most recently, I led product strategy and platform commercialization for AllyIn.ai (now Runara.ai), a Gen AI enterprise telemetry platform that reached an M&A outcome in 2026.
I work with a small number of founders at a time, typically on one focused workstream — ICP and positioning, platform ecosystem, or PLG and growth motion — and expand from there. I'm available for engagements starting Q2 2026.
Services
Product Strategy and Experience Design
Product vision and execution for AI-native and platform products. I work hands-on with founders and engineering to tie every roadmap decision to a clear customer outcome — grounded in customer research, behavioral data, and outcome-based OKRs. Strongest for teams building conversational, multimodal, or agentic experiences where the UX layer is still being defined.
Platform Ecosystem Development
Developer portals, API strategies, cloud partner programs and listings, and in-app marketplaces that extend product value and open new revenue lines. I've built these from zero at Microsoft (Skype BOT Framework), Egnyte (165+ app marketplace), and Passport Labs (0→1 smart cities marketplace) — including developer tooling, partner onboarding, and the analytics to prove ROI, also across GCP, Azure and AWS partners.
Product Growth Strategy and GTM Execution
Activation, retention, and expansion playbooks for B2B SaaS and B2B2C. I start with ICP and positioning before touching channels, then build the outbound, partner, or PLG motion that fits your stage. Hands-on with cloud marketplace partnerships (AWS, Google Cloud, Microsoft) and the Y Combinator network.
Contact Us
Product launches.










Frequently Asked Questions
What experience do you have with AI/ML data integrations?
I bring 15+ years of product, engineering, and GTM leadership across AI/ML, cloud, mobility, and modern SaaS platforms. I've led product and growth at Passport Labs (FinTech), Egnyte (Cloud Content and File Sharing Platform), Microsoft (Skype Mobile and AI), and Google (Motorola Mobility) — across MNCs and startups from Series B through D, at inflection points where it actually mattered and recently, with Wevise.org (non-profit) and Runara.ai (Gen AI Observability Platform -- M&A outcome in 2026), early stage /seed stage companies.
My work spans building application marketplaces, developer and partner portals, and native multichannel applications. I've driven 0-to-1 initiatives and managed scale, with a track record that includes $250M ARR, 300M MAU, and a successful exit. I work across B2B SaaS, B2B2C, and B2G — wherever platform ecosystems and strategic partnerships are the primary growth lever and 1-N scale at key points of inflection and platform CX journeys.
How is this different from hiring a full-time head of product?
Two things. First, speed — I start on day one with 15+ years of patterns already installed, so you get senior judgment without the ramp-up. Second, focus — I work on the one or two workstreams that actually move your next 90 days, not the whole product org. Most founders don't need a full-time CPO yet. They need someone to own positioning, the platform motion, or the growth engine while the team builds.
What are bottom-up product-led initiatives?
Bottom-up product-led initiatives focus on user adoption and engagement as the primary drivers of growth, leveraging product features to encourage organic expansion within organizations. We can discuss more how to align here, and here is best of the two world meet at intersection - B2C and B2B, and I bring in experience in both and enjoy blending it.
Can you help with platform UX and conversational experiences?
Yes. I drive the full platform customer and user journey — from information architecture through conversational and ambient layers — using a jobs-to-be-done framework. That includes hands-on prototyping with designers, and setting up the analytics and signals needed to measure adoption at each stage. This is especially relevant for AI-native and multimodal products where the UX layer is still being defined. I drove 0-1 Skype's Conversations as a Platform and UX layer, messaging experiences also developer outreach and recently, agentic experience at Runara.ai
How do you approach GTM strategy for early-stage SaaS products?
I start with ICP clarity and positioning before touching channel or campaign decisions. From there I build the outbound and channel motions that fit the stage — whether that's direct, partner-led, or a combination. I've done this across B2B SaaS, AI infrastructure, and platform products, and I bring a structured approach to sequencing what gets built and activated when.
How many clients do you take on at once?
A small number, by design. I keep my engagements limited so I can give each client the focus and responsiveness they actually need. If my current capacity and your timing align, I'd like to hear what you're working on.
How do you work with clients — what does 'fractional' actually mean in practice?
I embed directly with your founding team and take ownership of specific GTM or product workstreams. I operate with the same accountability as a senior hire — attending the right meetings, driving decisions, and delivering outcomes — without the full-time overhead or ramp-up time. You get execution, not advice.
What is the process for engaging with Gradient Advisory?
Typically, we start with an free 30-min in-depth consultation to understand your challenges and objectives, followed by a tailored growth strategy and ongoing support to implement and optimize the initiatives. Most engagements run 3–6 months, with scope reviewed every 30 days
What's the right engagement for me — GTM, product, or both?
Most engagements start with one focused workstream and expand from there. If you're pre-product-market fit, positioning and ICP definition usually come first. If you're past that and trying to scale, partnerships and channel GTM tend to be the higher-leverage work. The best way to figure out the right fit is a direct conversation about what you're trying to move in the next 90 days.